AI Insights · Timothy · January 2024
Top 5 Beauty Retail Apps on iOS in Norway: Q4 2023
In Q4 2023, OnSkin - AI Product Scanner led the beauty retail app category in Norway on iOS, showcasing significant growth in downloads, revenue, and active users.
In the fourth quarter of 2023, the top five beauty retail applications on iOS in Norway demonstrated varied performance in terms of downloads, revenue, and weekly active users. According to data from Sensor Tower, OnSkin - AI Product Scanner emerged as a standout performer, while other apps like CHARLOTTE TILBURY, BEAUTY BAY, Lush Fresh Handmade Cosmetics, and Douglas Parfüméria showed moderate activity.
OnSkin - AI Product Scanner from AIBY saw substantial growth throughout the quarter. Weekly revenue increased steadily, peaking at approximately $742 in the final week of December. Downloads also surged, reaching nearly 3K by the end of the quarter. Active users mirrored this growth, climbing from around 2.6K in late September to over 6K by the end of December.
CHARLOTTE TILBURY experienced fluctuating download numbers, starting with 843 in late September and dipping to 82 in mid-December before rebounding to 384 by the end of the quarter. Weekly active users showed a gradual decline from nearly 2K to around 1.2K, but saw a slight uptick to 1.4K in the final week.
BEAUTY BAY maintained relatively stable download numbers, peaking at 59 in mid-November. Weekly active users also remained consistent, averaging around 250 towards the end of the quarter.
Lush Fresh Handmade Cosmetics had minimal activity in terms of downloads, peaking at 37 in mid-November and dropping to zero by mid-December. Active user data was scarce, with only a couple of weeks showing minimal engagement.
Douglas Parfüméria showed very low download numbers, peaking at 64 in late October and tapering off significantly afterwards. No active user data was recorded for this app during the quarter.
These insights from Sensor Tower highlight the dynamic landscape of beauty retail apps in Norway, with OnSkin - AI Product Scanner leading in growth and engagement. For more detailed insights, visit Sensor Tower.